Press Releases: A Powerful Marketing Tool For Artists & Designers

Press releases are can be an integral part of your art and design business... Want learn more?

 

Read on to find out how to make a press release work for you.

What is a press release? 

A press release is news or short story article. It is written in third person to distribute to the media. And it announces a wide range of news items such as awards, products or services, exhibitions & shows, and special events, etc.

A press release is one of the easiest and most inexpensive ways to keep your business in the public eye. Although it is not an advertisement, press releases can be a very persuasive way to get your message out to your target audience.

Press releases can also be used to provide customers or prospective investors with background history on your company. So feature them on your website, include them in your newsletter, or send them in an email. 

What is the purpose of a press release?

The purpose of a press release is to have it accepted and published in a public forum such as a newspaper, magazine, business journal or Internet site. If your press release has been accept and has the opportunity being printed in a well-known publication this will adds instant credibility to the to you and your creative business.

How is a Press Release used?

Press releases are often sent alone, by e-mail, fax or mail. They can also be part of a full press kit, or may be accompanied by a pitch letter. A small amount of research will help you track down the proper contact for each news outlet that you’re sending it to. Keep in mind that editors may change your press release or rewrite it. This is okay, as long as the article is published and maintains the basic message you intended.

A well-written press release may result in several developments:

• Tremendous free publicity for you.
• Awareness by potential customers that may not have been aware of you or your product.
• Interest from potential investors or strategic partners.
• Opportunity to explain, correct or clarify your point of view.

How long should my press release be?

Ideally one page and under 300 words.