Wednesday, May 9, 2012

Tips to Promote Your Art & Design Business Online FREE! - Part 4: Online Community




Three weeks ago we gave you a brief overview on how to promote your Art & Design business online for FREE!

We talked about blog postings, guest posting on complimentary blogs, and last week we talked about creating your own eBook and how you can leverage and promote your business online for FREE.


This week the topic is about online communities and how you can participate and promote your Art and Design business.

Online forums or online communities are becoming very common these days and they can be found everywhere…online and offline! The key to this is to find the right online group that resonates with you and is in line with your expertise so that can share your experience and business with your fellow members. These powerful online communication tools provide many great benefits. However, you need to be mindful and allocate a fair amount of time as it can be addictive and distract you from your day to day business. Planning your social media wisely will definitely help in your business growth.

So ask yourself these questions:

What is the real purpose for me to join an online forum or community?

Am I prepared to share my experience and knowledge with others?

Below are some potential benefits if you are regularly involved with your online group:
  • Intellectual exchanges will stimulate your mind.
  • Learning and embracing new ideas and refining old ones.
  • Enjoy networking with fellow members
  • Influencing the forums evolution.
  • Sharing is caring! By offering your expertise and receiving advice from others.
  • Drive traffic back to your website. People love to learn what you do and want to learn from you because you are the leader in your creative field.
  • Build a new network of friends.
  • Generate new business leads and opportunities for joint ventures with other business owners.
  • Keeping you in the loop and up to date with current events.
  • Learning about new opportunities.
There are plenty of forums or community groups on the internet. You just have to find the one that resonates with you and once you've found the right one you will see great benefits and will find them extremely rewarding. Plus knowing you are helping other people grow and succeed in their own business is truly rewarding.

Below are some suggested online forums that you can try out:

Next week we will talk about Article submissions and how it can promote your Art & Design business online for FREE.

Want to learn more about how to gain your online presence?

It’s as simple as 1... 2... 3...


2: send us an email to Onlinepresence@quantumcompass.com.au

3: Contact Vinh for a no cost, no obligation coaching session on 8060 9321, or 0410 636 138.

FREE COACHING SESSION:



Related posts:

Tips to Promote Your Art & Design Business Online... FREE!







I

Tuesday, May 8, 2012

Close Up Interview With Food Editor And Photographer Kristina Gill



Tell us a little about yourself and what you do.
I am an American expat living in Rome, Italy.  I came here almost 13 years ago for work.  Over the course of the three years, I found that I didn’t find my job very stimulating.  I resigned, and began to pursue creative endeavours, however never completely leaving the realm of my other job.  Today I am a development adviser (food assistance) for half of my time, and I am an online food editor and do food photography the other half.

Kristina & Crash

Who (or what) inspires you to do what you love in your own creative business?
I am quite inspired by intellect and kindness because these two traits I think help people to push forward without losing sight of others. In the abstract I’m inspired by people who set goals and then construct the path to achieve them.  Also by people who are determined and overcome obstacles to achieve.  Specifically, I am inspired by Shelley Simpson and James Kirton of mud australia for the creative and business acumen-- food also just looks better on a mud dish; by photographers Christopher Terry and Alan Benson for their skill in photography and their kindness in sharing their knowledge and just being available to help, mayor of Newark New Jersey Corey Booker who is on 24/7, he cares, and he makes a difference.  He’s not afraid to roll up his sleeves and take care of things himself to help out another person.  Matt Armendariz and Adam Pearson, photographer and stylist, are also amazing.  I think there is no limit to their achievements and each day is one more wow after another.  I am generally inspired by the people I am in contact with in some capacity or another.  I need that electricity to live!

Where do you get your inspiration from when you write and photograph?
This is something that I struggle with daily, now more than ever, as there are many requests for my writing and accompanying photography.  There are so many meals in the day, not all of which are story worthy or photo worthy.  Or maybe that’s my problem!  Maybe they should be!  So my inspiration comes from my environment and within, but I do look a lot at Australian food publications and also at Jamie Magazine.  If I can call that inspiration... The images get my brain moving on other ideas.


What are the five words that people who know you would use to describe you?
This is hard, because I think the five words I would LIKE for them to use probably aren’t the ones they would use...  HAHA.  OK let’s see...  Smart, Creative, Kind, Generous, Hyperactive

Tell us about your very first job and what path have you taken since then?
My very first job was in the US diplomatic corps.  I was part of a very small team which worked on conventional arms control treaty re-adaptation and negotiation.  The path I have taken since then has been in the multilateral sphere (dealing with many governments and organisations, not merely focused on a bilateral relationship) and communications (speechwriting/writing/editing).  Then of course I’ve added the photography aspect which came about as a need to support the work I did in food.


Describe a typical day in your studio?
I work by myself so when I am shooting it’s crazy.  I have to prepare the food, select the props, and then shoot.  It is frantic, my studio is perennially disorganised.  Depending on the time of year, my window of natural light changes.  I could start shooting as early as 10am-12pm, or I could, as in summer, start as late as noon and go to 2pm.  I usually have two perfect hours, and an hour on either side in which I’m struggling to figure out.  I am still learning how to master the use of light!  I get up early, prepare the food.  Depending on what type of food it is, there is some problem solving and research-- the best way to present a slice of lasagne that won’t seem like a train wreck.  And then there are the color palettes/props.  I’m not very good at the styling/food prep parts, so sometimes it’s a bit depressing!

As a Photographer and writer, what is your biggest frustration?
My biggest frustration isn’t really a frustration as much as an acknowledgment that you NEVER stop learning.  The more you do the more you realise how much there is that you don’t know.  It is rewarding because you move forward in plateaux and can notice the growth.  It is however quite hard to look at the image someone else has taken and then realise that it wasn’t just a click of the shutter, but it was an elaborate (but imperceptible) process that takes time to develop.


Tell us about how you prioritise your work.
Very deadline driven.  I should tackle the hard stuff first, but I have two to three deadlines per week, and when I have a good weekend, I can frontload several items so it gives me breathing room for the following weeks.  This is all balanced by work that I do in the office, the rhythm of which is not set by me, and can be quite unpredictable at times.

Tell us about how do you connect with other artists, and your customers (i.e. how do you network)?
Being the editor of the In the Kitchen With column at designsponge.com brings me in contact with a million people:  editors, authors, photographers, designers, regular internet users with no particular label, bloggers, producers, chefs, publicists, you name it, I’m in touch.  Everyone loves food, most people these days love to share their idea of good food with others, so it’s quite natural and easy to reach out.  Quite a few people contact me, but I am not afraid to contact others.  I think that email/social media is the front line for communications, so I always contact via email.


What advice can you offer other creative people who are just starting out and following their passions?
Follow the passion.  Do what makes you feel alive.  Develop your own style, don’t follow the crowd.

What dreams do you still want to achieve or fulfil in your life?
The lottery is the biggest one.  The second biggest one, everyone knows who knows me/follows me on Twitter, is to buy a Hastens bed.  The others are to build a home and a photography studio and work in photography full time.

What is your proudest moment so far?
I’m so hard on myself...I think I’m still waiting for that moment to happen!


Who do you most want to meet and why?
Growing up, my father always taught me to not be afraid to speak to anyone because “famous” people are people too, like me and you.  This took a lot of the wow factor out of “famous” people for me, and in fact, I’m not star struck.  I would have loved to meet Michael Jackson, just because he was Michael Jackson.  But really what matters to me isn’t the superficial moment of meeting a person, but forging a relationship.  I’d really hate to meet an “idol” only to find out that they are rude or something!

What is the most important lesson in life that you have learned?
Health is wealth.

What book are you reading right now, and do you have a book you would like to recommend?
This Charming Man by Marian Keyes.  Chick lit!  You caught me!  Since I am submersed in the world of food, I’ll go to cookbooks and recommend Super Natural Everyday by Heidi Swanson.  It is so beautiful and so well written, I can’t put it down!  She just won a James Beard Award for her book, which is one of the highest accolades a cookbook/food-related book can receive in the US.  I could also recommend any book shot by Alan Benson.  A few favourites are Bourke Street Bakery, and Real Food Companion by Matthew Evans.



Where do we find you and your products? (list stores & links, websites )

I have a portfolio online at http://kristinagill.com and am represented by 2DM Management in Milan (http://www.2dm.it ). 



I do a weekly food recipe column every Friday at http://www.DesignSponge.com and for the time being I also do cocktail column there.  On Tuesdays, I have a bit at http://www.2DMblogazine.it



Monday, May 7, 2012

Inspirational Quote of the Week



"Wherever you go, no matter what the weather, 
always bring your own sunshine". 
Anthony J. D'Angelo 

Friday, May 4, 2012

Tales My Mother Told Me... Tale 10 "Chicken scratches for what it gets"



Welcome to tales my Mum told me...


Tale 10: "Chicken Scratches For What It Gets"

This tale took place when I was 12 years old. We were living in a refugee camp on one of the Indonesian islands called Galang after our departure from our homeland Vietnam. I guessed at the time everyone who lived in the camp were all hoping one day their names would be called out through the announcement  so that we could resettle in a  new country like Australia, USA or some other European country. We used to call these countries "The new home of opportunities and freedom". 

While we were in the camp my parents met this little old lady and she was a clairvoyant of some kind and she offered to do a reading on Dad.  This old lady had an old thick book with lots of illustrations just like the one shown here. This book was quite old, and even now, I have not seen anything like it. Mum and Dad called this reading process as "The open book reading". 

How this book worked was that the old lady recited some quotes and she asked Dad for his date of birth and what Dads intention was to find out from the reading. Then she closed the book, asked Dad to close his eyes, to focus and to be present so as to get the connection with the book. He then had to flick through the pages of the book and open it. So when Dad opened the book, it  landed on a double page with a scene of a rooster, a hen and the chicks scratching along the soil for food with a quote "Chicken scratches for what it gets"

So I asked mum "What was the meaning behind the rooster, the hen and the chicks?"

"Well in the illustration, the rooster is your Dad, I am the hen and those little chicks are you and your brothers & sisters” Mum said.

"And...?" I asked anxiously.

"Your dad will take care of us when we settle in Australia and he will provide for us with food and a home just like the rooster did, leading the way and searching for food to take care of its family. The key message from the reading was your dad is a survivor and a hard worker. You can put your dad in any place and he will find ways to earn a living and to support us. We are his main priority. Just like the rooster you can put it in deserted places and he'll use the scratching method to uncover "buried treasures" from the soil such as bugs and small food bits that other chickens may have missed" explained my mother.

So how do we apply this quote "Chicken scratches for what it gets" into your business?

Let's have a look at several examples:

Just say if you are a wholesaler of a giftware business and you rely on your sales agents. A good sales agent would regularly visit his or her clients and build the relationship no matter whether the economy is booming or not. Just like a chicken, it needs to do its fair amount of scratching in order to find food to save him and its family from hunger. So in your business, it won't be in good shape if you're not prepared to do the hard yards and generate leads and sales opportunities. You too must do a certain of amount scratching. The more you scratch…the more you get in return.

If the sales agents are not hungry for sales then they will miss the sales opportunity to an active sales agent who is prepared to do a great amount of scratching. This agent will reap the sales and establish a closer relationship with his clients.

The second example is as a business owner you need to maintain a positive mindset with persistence and determination.  Just like the chickens, they are focused, they persevere and are determined. They know that the only way for them to find food is by doing a certain amount of scratching and they won't give up until they find food bits in the soil and if they pay more attention they will find more food than those chickens that were not as determined and focused.

Last example is as a business owner, sometimes we can get too comfortable and complacent. Our business could go into auto pilot where we focus only "in" our business and not doing the strategy planning such as working "on" and "above" our business. 

A business needs to be nurtured and consistently fine tuned. Working "in" your business is a given, this is where you make your products, create new ranges, see clients and generate sales. However working "on" and "above" your business are the two important ingredients that lots of business owners are not doing enough of. Working "on" is where you plan to grow your business and working "above" your business will help you to take your business to the next level. Sometimes we spend too much time working "in" our business and working hard like a donkey that we totally forget the reason why we wanted our own business in the first place. This is how working "above" your business will help you tune into your desire and passion so you can be on track to achieve your dreams and desires.

So my question to you is "Are you doing enough scratching in your business?"

Tune in for next week Tale Eleven...  

"I never see what has been done; I only see what remains to be done" - Buddha














Thursday, May 3, 2012

Magnolia Square Designer Market is on Now ! 3 - 5 May


Magnolia Square Designer market is on again at the Malvern Town Hall  Melbourne. The show starts from today till this Saturday 5 May.


Are you looking for a special present for Mother's Day?


Look no further, Magnolia Square is the perfect place for you to inspire and do your shopping for Mother's Day.




Where:

Malvern Town Hall
Corner Glenferie Road & High Street

Time:
Thursday 3 May 10AM-9PM
Friday 4 May 10AM- 5PM
Saturday 5 May 10AM-4PM

"Magnolia Square is a curated market place showcasing the creative talent of independent artists, designers and  makers from around Australia. As the originator of design  oriented pop up retail in Melbourne, Magnolia Square's concept is truly authentic, unique and continually evolving.

Managed by a small and passionate team who care very much about promoting creativity in every guise, each event is carefully curated to bring together a cohesive group of artists, designers and craft people at the top of their game. Often listened to a high end trade show, Magnolia Square  is three days experiential retail of its best"


Up Coming Shows

Melbourne St Kilda Town Hall
(Crn of St Kilda & Carlisle Street, St Kilda


September 14-16


Melbourne Malvern Town Hall

(Crn of Glenferrie Road & High Street, Malvern)
December 6-8

Image & Source:

Wednesday, May 2, 2012

Are You Cocooning in your business?



Are you cocooning in your business?



We recently had a meeting in one of our clients’ office and I have to tell you how fortunate he is now to have a team of smart people to focus and help him with his business. Mind you this decision did not come easily. He and his partner used to do everything themselves and were cocooned in their own little world, overworked and totally burnt out. 

Twelve months later and working alongside them, they have transformed their business and are living closer to their dreams and have built a Business LifeStyle that suited them and their family. The first challenging decision for them was to learn to let go. To free them of "The control freak" syndrome they had to accept that they truly needed good people to help them with their business in order for them to take the business to the next level.

Having a team rarely happens in small to medium size businesses and even rarer for solo business owners because they think they can’t afford to hire anyone to do a better job than they can. Or they think they simply can't afford to pay someone to help them with their business.

If you are in this situation we encourage you to think outside the square and change your mind set; the way you think and how you look at your business too. Many business owners like you are making a huge mistake in doing it alone. Let me tell you why.

Cocooning in your business can be a mistake which you may not even realise and it can cost you far more than you can imagine. Things like trying to do everything yourself, even some of the tasks you don't like doing or those tasks that you are not good at. The worst thing is you're trying to solve problems, when someone else already has the answers or knowledge for you.

So when was the last time you did a health check for your business?

Do you spend enough quality time doing what you love? 

Do you spend most of your time doing the tasks you don't like doing? 

Would you like to do more of the tasks you love that makes you happy?

What are those tasks in your business that you would love to outsource? 

Are you spending most of your time "In” your business rather than "On” and “Above” your business?

Be honest with your answers. Don't be afraid to ask for help. Asking for help is not a weakness… in fact it's a strength. You are ready to help yourself and your business.

When we say a team in your business it doesn't have to be always be a full time staff member. It could be casual, part time, contract staff or even a family member. Firstly you need to understand what help you require for your business and match the right person to do the job. Be creative, you'll be amazed how you will cross paths with the right people who could help you transform and grow your business. 

Smart business owners don't work alone. They have others to help them like a mentor or a business coach who can guide them and to hold them accountable. They also have built a great team of people to support them and their businesses.

Do you think Bill Gates & Richard Branson built their successful empires by working alone?

Every great business owner has smart team behind them. They are no different. What they have is a clear vision and built great systems in place to support their businesses and they have the ability to attract great people to work for them. Just like a magnet "like attracts like"

So are you cocooning in your business??

At ArtSHINE we can show you how to fix this and get yourself the right help for far less than you think. The great news is it will save you a huge amount of stress and give you free time to do more of what you love and spend more quality time with your family.

Would you like to learn your business model the ArtSHINE way?

It’s as simple as 1... 2... 3...

   
2. Send an e-mail to this ArtSHINE : info @ArtSHINE.com.au

3. Contact Vinh for a no cost, no obligation coaching 
session:










Tuesday, May 1, 2012

Tips to Promote Your Art & Design Business Online... FREE! - Part 3 Self Publishing Ebooks






Two weeks ago we talked about how you can promote your art and design business online for FREE by being featured as a guest post in one of the complimentary blog sites that gives creditability to your art or design business. 

Today we are here to share with you how you can create eBooks to promote your art and design business online. 

An eBook is an electronic format which you can download onto your laptop, PC, MAC or IPad. Unlike a book, eBooks require no space; you can basically store hundreds of eBooks on your computer. However an eBook is very much the same as an ordinary book, where you can have numbers on pages, contents, images etc.  A free eBook doesn't have to be a long one. It can have only several pages and still do the job. It's about quality and not quantity. However, the content should be targeted to your ideal audience such as how to solve their problems, how you can help them and where they can find you to get help.

The good thing about creating an eBook is you can embed links for easy access to more information and websites that are related to the eBook. It can be interactive and contain images, audio, video and animation, which can support the point that you are trying to demonstrate. eBooks are searchable, you can easily search for any information in an eBook, instead of looking for page after page like you would do with an ordinary book.

eBooks have gained popularity online. So if your are an artist or a designer what a great way to showcase your knowledge and your expertise. Keep your focus on what you know and what you can do to help by publishing eBooks on topics of interest to your ideal audiences.

If you are planning to create your very first eBook, offer it for free. Offering a free eBook will attract great traffic to your site and a free eBook spreads like wildfire on the internet. Remember, your objective here is to create awareness and building a brand for your art and design business. Don't forget to include your business logo and contact information in the eBook so people can connect with you if they need your help.

If you are looking for ideas and inspiration to create your own eBook, you should visit this site Hubspot’s free eBooks. I highly recommend it. It's definitely worth a visit.

Tune in next week for Online Forums and how you can share your ideas and expertise to the online creative community.

Want to learn more about how to gain your online presence?

It’s as simple as 1... 2... 3...


2: send us an email to Onlinepresence@quantumcompass.com.au

3: Contact Vinh for a no cost, no obligation coaching session on 8060 9321, or 0410 636 138.

FREE COACHING SESSION:



Related posts:

Tips to Promote Your Art & Design Business Online... FREE!



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