Have you ever wondered which social media outlet you should
jump on?
Which one is effective and will benefit your business?
Where to start one?
What to do?
How to engage?
Three weeks ago we gave you a brief overview on how Facebook
works,Youtube and last week we talked about Twitter and
its pros and cons.
This week we are talking about Google+ and how you can
leverage it into your Art and Design business.
Google+ has an
audience size of 90 million. It is a relatively new social network operated by
Google.
Advantages:
The great benefit of Google+
is that it allows you to share your content with a specific target audience. Google+
makes it easy for businesses to separate their audience and you can share your
information only to the group or circle you want to share with.
Disadvantages:
Administration is strict: The business page needs to be created from an
individual’s Google+ account, and you can't add additional admins or any other
users to manage the account.
Where to start:
Set up a Google+ account which is free. You need to register for a Google+ profile and you can
use your existing Gmail account to operate Google+. Like Facebook you can add pictures.
You can create a business page later after you have established your
personal profile.
How to engage:
The best way to engage with your audience like your clients
is to leave a comment. Be sure to +1 their posts and comment on them. Try re-sharing posts to your specific circles.
What
to do:
To leverage what Google+ has to offer you also need to
familiarise yourself with its key features:
"Circles" This feature allows you to
categorise your people, friends or followers according to different criteria.
You can share specific content just with a particular circle or group, and not
bombarding others with non-relevant information.
You can also create circles
for different workshops, seminars or trade show, and can get people in those
circles to connect and expand your network. You receive a notification when
someone has added you to any of their circles, and then you can decide if you
want to add them or not.
"Hangouts" feature is a great way to communicate and connect
with others as you will be able to use it for conferences and seminars. You can
have meetings with up to 10 people at the same time which is a fantastic
feature to leverage into your business. There are many ways you can use this
feature, such as exhibitor briefings and pre-conference chats with your
speakers etc.
If you are seriously planning
to connect with more people and your ideal audience online, then Google+ is
definitely a great social media site for you to get involved in. Do not
underestimate this new social network just because it is still young compared
to Facebook. It does not mean that it is not going to be just as big in years
to come.
You need to be in it to win
it. So join Google+ now and start to build your circle of networks now before
it becomes too big and saturated with millions of users and you won’t be able
to make your presence known.
Want to learn more
about planning your social media for your business the ArtSHINE way?
It’s as simple as 1... 2...
3...
3: Contact Vinh
for a no cost, no obligation coaching
Phone: +61 0410 636 138
E-Mail: Vinh@ArtSHINE.com.au
Skype: VinhVanLam
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