Wednesday, November 14, 2012

What is Branding and How Important is it to Your Marketing Strategy? Part 2

Last week we shared with you the true meaning of branding and we also looked at the five key elements that you can use to construct your personal branding.

So have you mapped out your personal brand?

What’s important to you?

Who are you?

Who do you aspire to be?

Today we would like to talk about what a good brand stands for and what you need to consider in order to establish a great brand.

Here’s some food for thought:

  • Clear communication with your customer.
  • Engage and interact directly with your customer.
  • Highlight your credibility.
  • Inspire your ideal customer to take action and to buy.
  • Establish brand loyalty.
  • Build a legendary brand by telling a story.
  • Chameleon Branding

A good brand can have a lasting impression in your customers' mind. In fact, it could be able to reside within the minds and hearts of your ideal customer and your ideal prospects too.  A good brand offers a journey to experience.

Building a strong brand will take time. Your brand is a promise, a commitment  to your customer. You need to know yourself to know your brand. So invest your time to find your true meaning of your brand.

What does branding mean to your marketing strategy?

Would you like to learn how to build your own personal branding?

It’s as simple as 1... 2... 3...

1: Like  ArtSHINE's Facebook page

2: Come along to the next “Personal Brand Promise for Creative Professionals” workshop. chat with us now for details of the next half day session near you.

3: Contact Vinh for a no cost, no obligation coaching session on 0410 636 138 or : )

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