Tips for creating keywords for your Website

Getting  traffic and increasing traffic to your website are  on going  processes that usually  involve Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

So what is SEO?

Search Engine Optimisation is a marketing technique of assisting a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. 

And what is SEM?

Search engine marketing, is an Internet marketing that helps to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion

Whichever marketing tool you have selected, it is best to begin with set of search phrases or keywords.  You may already know that there are many providers and free online tools available to assist you to do this.On line tool like "Google" has one of the best tool to help you to get start. However, for a successful marketing campaign you will still need to  personally select the keywords  that are most appropriate to your design business. Those Keyword you have selected need to specifically described the nature of your business.

Here are some tips on creating and selecting keywords:

1.  Decide on the marketing objective-this may have an impact on how your structure your keywords

For example, if the objective is to simply generate more leads, you may create a list of generic keywords that you know are popular for your design practice.

However, if the objective is to generate more qualified leads or sales, then the list might be more specific and targeted to a specific customer type.

2.    Create an initial list

Firstly, identify phrases and terms that describe the main categories of your design business.

Write down every relevant keyword under each category you’ve defined. Remember to think like your customers so wear "the customer hat" on and start listing. What terms or phrases would your customers use to describe your product or service?

3.    Group similar keywords

Group your keywords based commonalities such as product type, services, location, customer type or other categories.

4.    To ensure the traffic coming through to your site is a closer to match to your offering, it is best to delete any genetic keywords on your list that could relate to a wide spectrum of products or services.

For example, the keyword “fashion” for a fashion store is likely to be too generic to generate genuine sales leads. 

Also eliminate keywords that are irrelevant or obscure from your list.