How
many times have you been at a function and someone has said, “ So... you are an
artist”
How
do you respond to that?
Or
what about this one?
You're
at a party and someone expresses that they love art, and that they collect.
What
would you do? What would you say?
Would you say that each of these two events are an
opportunity for you to show, or to promote your art?
So
what could you do differently next time?
Here's
a few ideas...
Cool
business cards featuring your art work:
A
business card is a must if you're serious about your art & design
business. Always carry them with you too.
Where ever you go. Your card is an ideal showcase for your art. And it's a
great way to always ensure your work will always in front people too. For
cost effectiveness you can just print enough cards for a few months, and you
can do another print run for new art or your next exhibition. Remember to keep
your branding consistent and just change your art work as you wish.
Post cards size or DL size cards featuring your art work:
DL
sized cards are another great way to promote your art, your latest collection,
or your most recent artworks. Have them in your bag and take them with you
where ever you go. you'll never know when you'll have an opportunity to hand it
out to people who want to know more about what you do. Or perhaps even pop them
on notice boards that you pass, or leave them in with other post cards those
post card stands dotted around. Your DL card
should have your "artist statement", a short "bio", and a
contact point so your fans to connect with you.
Mini
portfolio:
A
small photo album. Just throw it in your bag or pocket. You can whip it out
when someone asks about your work. All you have to do is print out a few of
your images and crop them for the book. Even a photo envelope would work, if
you wanted something cheaper. You could also print out a portfolio booklet
from http://www.blurb.com. They're
inexpensive to produce and the quality of the booklet is brilliant.
High
Technology solution:
Invest
in an iPad (or other similar, suitable mobile device). Create a folder with
your best digital images, load it up, and when someone asks... show them. these
sort of are designed to display content... and there’s no reason that content
couldn’t be your art!
So
the next time you're at a function or at a party, or even just out... You'll be
prepared...
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