Learn the principles of Service.
Understand the value of having clients return to purchase with you again and
again. Create your own customer advocacy who enjoy raving about your business
and the overall service experience in your business. This is the most effective
and economical form of marketing you can have in your business. Word of mouth
is free and is the cheapest advertising you can have.
The OPIC Service is one of eight business concepts that we use to coach Artists, Designers & creative business owners. It's also part of our business workshop series that we run throughout the year.
ArtSHINE's 8 Business Concepts:
3. OPIC Quirk
4. OPIC Sales
5. OPIC Service
6. OPIC System
7. OPIC Team
8. OPIC Leveraging
8. OPIC Leveraging
As a creative business owner whether you
are an artist, designer or a photographer, the most important thing you must do
is to focus on your key existing clients.They are the one who keep coming back
and do business with you.
Take care of your existing customer and
they will take care of your business too. Did you know that it cost 10 times
more to get a new client than it is to keep an existing one?
From our experience as a business coach,
we see so many businesses pay too much attention on getting new customers and
fail to really make a difference to the ones they already have by providing
real customer service. At ArtSHine we refer to this as "Customer
Happiness".
So how do you create customer
advocacy and raving fans the same time?
By doing whatever it takes to get your
ideal customer coming back to do business with you.
Why?
Because create customer advocacy and
Raving fans will do the marketing for you!
This is also your business is worth
spreading to others who might want your product or service.
So have fun and embrace the new experience.
It's a great time to learn all you need to build a service standard and system
that work for your business.
The purpose of OPIC Service is to ensure
you learn and appreciate the value of really knowing your ideal clients, and
how best to ensure they come back time after time. Create a service standard that set you apart from your competitors. Understand how a Customer's Lifetime value would benefit your art & design business.
Want to learn more about customer happiness for your business?
It’s as simple as 1... 2... 3...
1. Like ArtSHINE's Facebook page
2. Send an to OPICService@quantumcompas.com.au to find out workshop events
3. Contact Vinh for a no cost, no obligation coaching session:
Email: vinh@quantumcompass.com.au
+61 2410 636 138
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