Wholesaling is distributing the sale of goods or merchandise to
retailers for resale purpose. Wholesaler buys goods in bulk quantities from
either manufacturers or importers, and then sells in smaller quantities to
retail stores.
As an Artist or a Designer you can also choose to be a
wholesaler where you can sell to retailers in a large quantity.
For an artist you could print your artwork and sell them
as prints or use your artwork to create greeting cards, stationary etc.
and then wholesale your products.
For a fashion designer you can too sell your label
wholesale to retailer boutiques or department stores.
One of the keys to successful wholesaling is to attract
your ideal retailers to buy your products. The best and the quickest way to
connect with your retailers is to participate in trade shows.
A trade show is a meeting place for retailers &
wholesalers in one location, generally held over the course of a few
days, where wholesalers of a certain industry can exhibit their product or
service. Trade shows allow exhibitors to reach a
large number of customers in a short period of time, where they can promote
their brand face-to-face, leading to sales, established relationships, and
industry contacts.
Trade shows are usually held in convention
centers that can accommodate numerous exhibitors. They generally occur once or
twice a year that not only encompasses exhibiting on the trade show floor, but
attending industry related workshops, conferences, and meetings. The purpose of
a trade show is for wholesalers to connect or re-connect with existing or
new retailers also to meet competitors, establish business contacts, and
to establish potential sales.
Here are some of the popular trade shows that an artist
or a designer could participate if you decide to be a wholesaler.
LifeinStyle (Australia)
Reed Gift fairs (Australia)
Agha Gift Fair (Australia)
Designex (Australia)
Maison & Object (Paris)
New York International Gift Fair
What does this mean to you?
·
You have a product that you decide to mass produce and sell through
retail stores
·
You have decided to wholesale your products instead of retailing
yourself
·
You have the capacity to produce bulk quantity of your designs
