" Tell the world"
a journalist and media communication specialist
Tell us a little about your
business NewsMaker and your role?
NewsMaker offers today’s PR trifecta – we
distribute your press releases to journalists, search engines and social
media. I founded the service five years
ago and gradually built up the technology to suit the changing needs of our
customers.
What are the five words that people
who know you would use to describe you & NewsMaker?
Dedicated, busy, effective, professional,
persistent
Tell us about
NewsMaker and what you can do to help creative community and business owners?
We can help creative people to really get
their names and their offerings out there to people who want to hear about
you. You just write up a press release –
there are tonnes of examples on the website to follow as a guide. It must be third
person, as if someone else was talking about you, and also write your own
comments in quotation marks. This means
when someone reads it they see it as a third party testimonial and not just a
marketing blurb – it’s the most credible convincing way to market yourself and
your business – and if you also send to a journalist who writes about you, the
benefits are inestimable.
What was the purpose of starting NewsMaker and how has the concept come about?
Like a lot of
ideas, Newsmaker came from my own need – I’ve been a journalist for many years
and like many before me, I moved into PR when I had children. I found that
there was a constant tussle between the media and PR trying to convince them to
run their clients’ press releases. PR people aren’t always treated well by
media. I decided there had to be a
better way to reach out to news consumers – I’d been operating an online PR
website since 2000 and I applied for a Commercialising Emerging Technology
(COMET) grant, which helped finance what was then unique technology. We are now
building a very sexy new PR platform so watch this space.
What are the most common issues
that relate to business owners who come to see you?
The most common problem is that they are
confused by all the options online and they feel their voice isn’t being heard.
Advertising is just too expensive.
Tell us more about your service
offer?
We provide more
than 3,500 members with an easy way to distribute press releases direct
to journalists and cut hours of time from the old way of selecting media lists.
We provide journalists with a source of quality original
content that has been moderated. We reject a lot of press releases that are not
suitable for professional media.
And we provide a way for our members to use social networks
and search engines effectively without wasting their time. They can focus on what they’re going to say
rather than how they’re going to distribute their content.
All that promotion is worth a fortune if you added it all
up.
Tell us about your process for
working with clients?
Clients
simply register, write a press release, then step through the easy to use Press
Release Wizard which guides you through the process. The user guide is here:
But we are
also happy to give you a 1:1 demo so don’t hesitate to call Skype
leilahenderson is preferred.
What advice can you offer to new
business and existing business who would like to promote & market their
businesses online?
Choose a range of online channels and then
keep on doing it! Persistence is the only quality you can’t do without!
Do you have a book that you would
like to recommend?
I recommend reading “The New Rules of
Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing
and Online Media to Reach Buyers Directly” by David Meerman Scott, to find out
why you would do this.
Where do we find your services?
Find us at www.newsmaker.com.au
Do you have a special offer to the
ArtSHINE community?
Just let us know you belong to ArtShine
and we’ll give you 50% of your first press release distribution.
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