There
are many things to take into consideration when preparing for a market stall. The following steps will help you to prepare
and cover all the essential tasks you need to do to get ready for your market.
Market Price range: First you need to decide how much
money you want to spend on a market stall. After you have decided on an amount
you need to find out what markets are available in your price range. The
easiest way to find the market that suit you budget is to Google or Markets. Then you start preparing
for the show.
Submit an application: After you have figured out what
market to attend you need to request an application. Some markets have strict
guidelines and criteria so make sure you read the application and follow the
instructions.
Travel arrangement: Once your application has been
accepted you need to start making traveling arrangement as far as where you
are going to stay and what you are going to do for food. Have a budget in mind on
how much you are willing to spend on accommodation.
Be creative if you are traveled inter state staying with friends or relatives will
save you spend on accommodation. Make sure in return be grateful and thanks
them or take them out for a nice dinner.
Product range: preparing for a market stall might
take weeks or months. You might want to work out what products you will be
taking with you and how much time each one will take to make. It might be
helpful to start with the products that will take longer to make so you make
sure to have enough time to get them done. Also how much stock do you need for
the market and what quantity will be sufficient for the market.
Drive or Ship?: Once you have a list what you want for
the show, you may need to decide whether you’re going to drive your own freight
to the market or hire a transporter to do this for you. If your pieces are very
large, and you’re not comfortable driving a big truck to the market, you’ll
want to ship it. If you locate within a day or day and a half drive of the
market site, it’s probably cheaper to drive your own freight, however, if your
travel time exceeds a day or day and half, it maybe cheaper to ship. Do you research
and make a good decision that suite your business. You can calculate the
relative cost of each method, bear in mind that in addition to the petrol, wear
and tear on your car, and any food and accommodation costs associated with your
travel, you also will lose your time in the studio. Lost studio time equals
fewer goods produced and that equals fewer sales.
So with this in mind, it still maybe cost effective to ship over a relatively short distance. Find out from your event organiser to see whether this shipping service available. Also this is depend on what type of markets or trade shows, the bigger event will offer shipping as an added service. If you are planning to drive you car there, it is a good idea to service your car before the show and make sure it is fit and safe to drive.
So with this in mind, it still maybe cost effective to ship over a relatively short distance. Find out from your event organiser to see whether this shipping service available. Also this is depend on what type of markets or trade shows, the bigger event will offer shipping as an added service. If you are planning to drive you car there, it is a good idea to service your car before the show and make sure it is fit and safe to drive.
Establish a time line: Begin with your acceptance in a
market, extend right through the market event, and end it at least two or three
days after your return. On this time line, make a list of everything you’ll
need to do in sequence. You need to be realistic here, whatever, you can take
care of early please do so. If you leave too much for the last few days, you
will burn yourself out before the market. The two or three days after the
market are as essential to plan for as the days before. You’ll want to have
time to store and unpack your market stall stuff and any unsold products and
return tools and other equipments to their proper places for example hiring a
trailer etc.
Read Market Stall’s documents: In the days before the market event,
be sure to read all the documents sent to you regarding the market. Pay
attention to the following areas:
- The load-in procedures and load- in time will be highlighted in the document.
- Know exact entrance you will be using to unload your goods
- Look at the map of the city and plan your route.
- If the documents don’t mention a loading dock, contact the event organiser.
- Access to your stall by handcarts or trolleys. If the market does not provide a trolley you might want to add it to your tool list or arrange one from another stall holder who is going to the same show
Tune in Next Week for Part 2 : How to prepare for a market stall
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