Have you ever wondered which
social media outlet you should jump on?
Which one is effective and will benefit
your business?
Where to start one?
What to do?
How to engage?
Today, we are going to talk about
the power of 5 in the social media world. We will give you a snapshot of each
one and how you can learn to leverage the power of 5 into your art and design
business.
Here is the power of 5:
- Facebook Audience size 950 million
- YouTube Audience size 850 million
- Twitter Audience size 170 million
- LinkedIn Audience size 150 million
- Google+ Audience size 90 million
These are the power of 5 we would
highly recommend for you a designer, an artist, a crafter and a creative
professional to participate in if you seriously want to grow your business
and increase your ideal audience.
The next 5 weeks we will cover
each of the five and provide you with a great foundation for your business
lifestyle so that you can decide which social media route you would chose for your
art and design business.
Now let's look at Facebook and it
advantages & Disadvantages.
Facebook has the largest audience size of 950 million (Australia 11M). It's
the largest social network in the world. You are there to connect with people
by creating a profile and exchanging messages or chat with one another on line.
Advantages:
Facebook is fantastic in
promoting your brand, your products and your services. Massive audience for you
to target and a great opportunity to find your ideal customer for your business.
Disadvantages:
Not so SEO (search engine
optimisation) friendly and strict T & C.
Where to
start:
To set a business page for your
business, you need to have a personal profile account first. You can't use your
personal account for your business. If you do, you are breaching the T
& C of Facebook.
How to
engage:
Once you have a business page
created, you can add your business information such as logo, photographs and
videos. You can add your upcoming events and invite your audience to come
along. You can link Facebook back to your own website too.
To expand your business and focus
on your ideal customer you can join relevant groups on Facebook to build
relationships with your ideal customer.
What to
do:
To leverage what Facebook has to
offer you also need to familiarize yourself with its key features:
"Like" button- click like if you want to let people know
what you like, this could be a post or a business page you like.
"Poke" is more likely used for personal and we wouldn't
recommend it for business use. It has a flirtation gesture and more suited for the
personal.
"Tag" is use
when you want to highlight a photo or a video with text to identify one of your
friends.
"Status" is where you can let people know your thoughts and
actions by posting a comment.
Tune in next week, we will talk
about YouTube and how it can help you with your marketing strategy for your art
and design business.
Want to learn more about planning your social media for your business the ArtSHINE way?
It’s as simple as 1... 2... 3...
2: E-mail Quantum Compass: thepowerof5@QuantumCompass.com.au for your discovery session.
3: Contact Vinh for a no cost, no obligation coaching session: www.quantumcompass.com.au/freecoaching.ph
Phone: +61 0410 636 138
E-Mail: Vinh@ArtSHINE.com.au
Skype: VinhVanLam
Twitter: @VinhVanLam
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