This post
is for both new and existing Artists, Designers & Crafters to focus on how
to create a successful Lifestyle Business.
- Build a good foundation
- What do you want from your Art and design
- What are your skills, craftsmanship and
creativity?
- Do you have a product?
- Do you have an idea for developing one?
- What to make and when and how to make it.
- Where to live.
- Work from home or away
- Can you do the work yourself or do you need to
hire someone to do it?
- Will you be a wholesaler or retailer?
- Will you make one-of-a kind pieces for
galleries? Or production work?
- Will you prepare to licence your work or
designs
- Your Business Structure
- Who are the key people you depend on (Your Key
Stakeholders)
- Customers
- Suppliers
- Employees (staff)
- Owner (Business partner or shareholders)
- Competitors
- Goal
Setting
Identify
your long, medium & short term goals.
- LTG: are those that you just have no idea how
to accomplish them. They may be a challenge or they may just scare you.
- STG: are those you can visualise reaching in
the day, week or month.
- MTG: are those that fall in the middle.
- Your Personal Goal:
- BODY: Goals relate to physical objectives
i.e. losing weight or going to the gym more often.
- Mind: Goals that require a mental
reorientation i.e. becoming more positive in your thinking or learning a
new skill or career.
- Spirit: Goals that are more metaphysical in
nature i.e. meditation or visualization.
- Your Business Goal:
- Business & Strategy Planning
- Write down when, in the course of a week, a
month or a year, you get time to reflect on:
- The direction your business is heading
- Your Quirkiness , your uniqueness, your
design signature
- The palettes of your competitive edge.
- Personal
& Business Development
- Be a student of personal development. Read
business and self development books and learn new skills and gain new
knowledge to develop yourself.
- Product and Market research. Search on the
internet, visit trade shows, craft markets and go window shopping for
ideas
- Income
Producing Activities
o
Be
consistent and persistent with your income producing activities!
o
Every day
that you work on your business, be disciplined about your day.
o
Plan your
daily and weekly activities
o
Use
ArtSHINE’s “Weekly Activity Planner”
o
Produce
and update your “Style Guide” folders regularly.
o
Work on
your Business. Be the leader of your field and “Build a name for
yourself”
o
Market
your work to generate sell opportunity
o
Post
your Blogs
o
Media
release
o
Call your
potential customers immediately
o
Invite prospective
buyers to your studio/Gallery
o
Visit clients
o
Do follow
up calls
- Networking
and Masterminding with Leaders
o Learn from the best! Connect with a network of a strong mind set.
Speak to you your business coach
/Mentor on at least a monthly basis.
o Participate on workshops and attend seminars.
o Do what the top artists and designers do, emulate
their successes and you will have what they have.
o Look for ways to contribute to the Art &
Designs community.
o Work for a Charity or form your own foundation and
give back to community.
